Shanghai Couture Rethought



The collections tell of tradition and trends, of creative interaction between Europe and Asia. The luxury and urbanity of Shanghai in the past and present, while the intelligence and self-confidence of the women of this

legendary trading town come to life.

This sophisticated claim is achieved through premium patterns and a selection of exceptional materials, combined with close consultation with the designers and tailors of the team in Shanghai.

In contrast to the international customs of the fashion industry, trust and personal commitment count among the principles of shanghaistandard.

The passion and dedication of the entire team on behalf of designer Minmin are beyond compare, fair trade is an indelible, unspoken rule.



fall/winter collection 2011



Shanghaistandard's current fall/winter collection 2011 could be described as a signature collection, since it concentrates on the labels core values.

The approach melts modern aesthetic elements with the rich textile tradition as well as the ideals of Shanghai's high culture of the 20's and 30's. This Yin and Yang can be found on many different levels of the collection.

Only one example is the stylistic eastern elements that are applied to western cuts. These opposites result in an exciting tension, as well as a surprising harmony. The fine materials, such as cashmere, silk, and wool help emphasize the feminine forms that in turn celebrate the individuality, elegance, and mysteriousness of the modern women.