VICTORIA VICTORIA BECKHAM



The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear.



In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range that delivers a new unique product that stays true to the visions of her brand.



Inspired initially by the cartoon character Emily the Strange, ‘Victoria, Victoria Beckham’ offers a range of dresses that are relaxed and fun and impeccably constructed in the finest fabrics. Colours and colour blocking feature heavily alongside an interjection of new conversational prints that have been painstakingly developed to reflect the personality of the collection.



The Cutie-cat and Victoria Cat prints are key in encapsulating the playful mood of the range, while the cloud and moon motifs that feature embrace a more sophisticated element.



Patch pocket tunics, drop-waists and a-line tunics are all treated with a light touch in both construction and details. Scallop-edging, pleats and prints appear in a series of deceptively simple styles created from cotton sateens, jacquards, crepe de chine and summer wools and crepes. Colours are strong and vivid and include apple and tonic greens, azure and midnight blues, sunshine yellow, soft cream and a vibrant pink.



While Victoria has introduced a new irreverent feel in this collection, these pieces are elegant and she stays true to her strong conviction that all her dresses should flatter the female form.



‘Victoria, Victoria Beckham’ has a bright personality and an accessible price range and is launched at a time when the eponymous label enters its sixth season in-store.



The ‘Victoria, Victoria Beckham’ collection has been designed and created in-house by Victoria. It is not being produced under license.



Victoria says, “This new line serves to channel my inner girl – it is fun and young with a distinct sense of humour. I wanted to create a collection that reaches out to a new customer. The Victoria range can’t help but make you smile with its energy and personality”.